From ski hill to all-season destination
1922 marked the beginning of a vision for winter recreation. 90 years later, the vision lives on as all-season recreation opportunities continue to be developed in Wentworth, Nova Scotia. As part of a multi-year plan to upgrade the facility, a master brand identity was introduced to celebrate 90 years of hospitality.
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To enhance its services, Wentworth Valley Developments Ltd. partnered with other regional organizations such as the Wentworth Mountain Bike Association, Wentworth Valley Trails, and others to add to its downhill, cross-country skiing, and snowshoeing trails. With a new chairlift in late-2022, mountain bikers and their bikes will have access to the mountain’s summit. As a result, the hill is transforming from a ski hill that is only open during the winter months into an all-season destination. The master brand identity reflects the all-season experiences while feeling welcoming and inclusive to local residents and new audiences.
Services: Visual identity and site signage.
Product: logo, Illustration and Brand standard manual. -
Iohn deWolf (creative director)
New Century Signs (fabrication)
Scotty Sherin (photography) -
Wentworth Valley Developments
