Ernie’s horse barn
It started as an experiment: an outdoor venue during Covid where guests could socialize while enjoying a hot/cold beverage by a fire. Later, when the ski hill introduced mountain biking in the summer, The Barn was deemed to stay.
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Once a horse barn, the 16' × 19' space is now an all-season gathering space for hikers, bikers, and skiers. Part cafe/bar, part grab-and-go, The Barn at Wentworth’s ski hill and mountain bike park offers a casual atmosphere.
We developed three sub-brands simultaneously: The Barn, Ducky’s Social, and the Canteen. Each of the three visual identities shares the same colour palette. The Barn's family of logos references the history of the building, a former horse barn on the property.
Services: Brand identity and graphic design for print, screen, and signage.
Product: Visual identity, icon suite, email marketing campaign, and brand standard manual. -
John deWolf (creative director)
Cameron Jantzen (graphic design) -
Wentworth Valley Developments
